Natural Entrepreneur: NH Stories: Promoting NH Made Products

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Business Resource Corner

NH Stories: Promoting NH Made Products

-- by Elizabeth Ward, NH SBDC

Organization: New Hampshire Stories, Inc. Laurie Ferguson, Executive Director

Mission: New Hampshire Stories, Inc. is a non-profit membership organization committed to increasing the sales of New Hampshire-made products and services by utilizing the power of a New Hampshire brand identity program. The “New Hampshire’s Own, A Product of Yankee Pride” logo and tag line are the cornerstones to multi-faceted sales and marketing programs that enable small businesses to collectively share in the costs of marketing and selling their products and services. The result is that member businesses are able to reach beyond their local communities and expand their visibility within new and existing markets worldwide.

Services: Marketing services include the “New Hampshire’s Own” logo system that promotes a variety of specific industry categories, the nhmade.com website that provides direct links to more than 600 members, two New Hampshire retail stores on I-95 that sell its member’s products, annual publication of a New Hampshire Products & Services directory, and ongoing business resource information via weekly e-newsletters and more.

Client Quotes: “We are stewards of great traditions of hospitality and craftsmanship. We take our work very seriously and New Hampshire Stories, Inc. carries this message to the world.” – Chuck Henderson, Chuck Roast

“ As members, we continue to support New Hampshire Stories, Inc. because they provide vital resources and connections to New Hampshire consumers.” – Mary Townsend, Stonyfield Farm, Inc.

Results: 600 members and still growing.

Contact Information:
Laurie Ferguson - Executive Director
New Hampshire Stories, Inc.
Main Office: 603-766-4560, PO Box 1857, Dover, NH 03821
Email: laurie@nhmade.com
www.nhmade.com

[Editor's note: The apparent interchangeable brands of "NH Stories", "NH Made", "NH's Own", and "Best of NH" seems somewhat confusing to people we've spoken with, and we'd like to see this resolved and consolidated in the near future.]

This article is part of a series of profiles by Liz Ward of NH Small Business Development Centers (SBDC) for the Natural Entrepreneur of NH, we're calling the Business Resource Corner, which features non-profit and government programs that benefit small businesses.

Elizabeth Ward is Special Assistant to the State Director of the NH SBDC, and North Country Regional Manager. She can be reached at (603) 444-1053 or via email eaward@ncia.net

Upcoming Events

Feb 21 (8-9:30a): NH Forum on the Future, NHHTC, CR Sparks, Bedford, NH

March 1 (6:30-8:30p): Women's Business Center and MicroCredit-NH Networking Event, Bank of America, Portsmouth, NH

March 6 (10a-noon): Growth Capital Resources in New Hampshire, City of Nashua, Office of Economic Development, Daniel Webster College, Nashua, NH

March 8: (12pm -1pm) Break the Rules and Close More Sales, Amoskeag Business Incubator, Manchester, NH

March 16: Peak Pitch (pitch your plan to invstors on the chairlift), Mt. Sunapee, NH ($)

March 22: Breaking Trends in Web Develoment, UVCIA, Hanover, NH ($)

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