Issue #8 - September 8, 2004

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This issue sponsored by:

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Finance

Employing Independent Contractors
Beware the risks of managing independent contractors as you would employees

Your business is starting to grow. You have no employees, or perhaps a few, but you can no longer handle the workload yourself. You find yourself stuck in a difficult situation and there is insufficient budget to add employees to your team. One immediate option in addressing the work crunch can involve hiring independent contractors. Before taking this step, it is important to understand the tax rules and implications related to this option.

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How to Cross the Market Chasm
Define a beachhead and conquer it before moving on

In a previous article we described the challenge faced by emerging technology products where the first few customers are visionary early adopters, and very different from more lucrative mainstream customers. In the book "Crossing the Chasm" (first published in 1991) high-tech marketing guru Geoffrey Moore offers a prescription for successfully traversing the chasm between these two types of customers as your company grows.

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MBWA - Management By Wandering Around
Be there, do that.

Back in the early days of Silicon Valley, it was discovered that companies who engage and interact with employees and customers are more successful than those with isolated management. Management by Wandering Around (MBWA) was developed by executives at Hewlett-Packard in the 1970s and popularized by Tom Peters in the early 1980s.

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Never Forget 9-11-01

Where were you on the morning of September 11, 2001? How has it changed your life? As the we approach the third anniversary of 9-11, images of the terrorist attack remain seared into our minds. And like a phoenix rising from the ashes, we've awakened to know that peace and justice come only through strength and liberty.

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Upcoming Events

Feb 21 (8-9:30a): NH Forum on the Future, NHHTC, CR Sparks, Bedford, NH

March 1 (6:30-8:30p): Women's Business Center and MicroCredit-NH Networking Event, Bank of America, Portsmouth, NH

March 6 (10a-noon): Growth Capital Resources in New Hampshire, City of Nashua, Office of Economic Development, Daniel Webster College, Nashua, NH

March 8: (12pm -1pm) Break the Rules and Close More Sales, Amoskeag Business Incubator, Manchester, NH

March 16: Peak Pitch (pitch your plan to invstors on the chairlift), Mt. Sunapee, NH ($)

March 22: Breaking Trends in Web Develoment, UVCIA, Hanover, NH ($)