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August 25, 2004
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> Facing the Tech Market Chasm

> From Their Mouth to Your Customer's Ear

> Financial Lessons for CEO's: 4,5,6

> Life is an Echo!


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Issue #7 - August 25, 2004

INSIDE:


Marketing

Facing the Tech Market Chasm
Pragmatic customers don't appreciate visionaries

In the book "Crossing the Chasm" (first published in 1991) high-tech marketing guru Geoffrey Moore offers time tested insights into the problems and dangers facing start-up and growing technology companies, and a blueprint for survival. This classic text is widely accepted as the bible for bringing cutting-edge products to progressively larger markets.

read more...


Business Development

From Their Mouth to Your Customer's Ear
Use networking organizations to help build your business

by Sharon Bailly, TechWritePlus, Peterborough, NH

In the past ten years, several national organizations like BNI and MicroCredit have entered New Hampshire to expand upon traditional networking options like the Chamber of Commerce and Rotary. Other networking organizations, such as the Software Association of New Hampshire (SwANH), have formed in response to spectacular growth within a specific industry.

read more...


Finance

Financial Lessons for CEO's: 4,5,6
More on the top ten lessons for CEO's and business owners

by Helen Dutton, A vision of Your Own, LLC, Weare, NH

In a previous issue, I outlined my Top 10 List of what non-financial CEO’s and business owners need to know about finance, and described the first few in more detail. Today we discuss Cash vs Income; Balance Sheets vs Cash Flow; and Debt.

read more...


Outside the Box

Life is an Echo!

A father and his son were walking in the mountains. Suddenly, the son falls, hurts himself and screams: "AAAhhhhhhhhhhh !!!"

read more...


     


Upcoming Events

Feb 21 (8-9:30a): NH Forum on the Future, NHHTC, CR Sparks, Bedford, NH

March 1 (6:30-8:30p): Women's Business Center and MicroCredit-NH Networking Event, Bank of America, Portsmouth, NH

March 6 (10a-noon): Growth Capital Resources in New Hampshire, City of Nashua, Office of Economic Development, Daniel Webster College, Nashua, NH

March 8: (12pm -1pm) Break the Rules and Close More Sales, Amoskeag Business Incubator, Manchester, NH

March 16: Peak Pitch (pitch your plan to invstors on the chairlift), Mt. Sunapee, NH ($)

March 22: Breaking Trends in Web Develoment, UVCIA, Hanover, NH ($)

 

 

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